Balm Bomb Cosmetics
This launch email was created for BalmBomb, a fictional small beauty brand introducing its first two lip balm products. The design focuses on bright, colorful branding inspired by the brand’s rainbow-meets-navy aesthetic, paired with clean, product-forward layouts that resemble modern cosmetics marketing. The message aims to introduce the brand identity, highlight the unique features of each balm, and drive early engagement with a “Shop the Collection” call-to-action. The email blends playful visuals with polished, e-commerce-ready presentation to showcase how a new beauty brand might announce its inaugural product line.
- Introduce the BalmBomb brand identity through a bold, colorful header and slogan
- Debut the brand’s first two products: Lady-Light Liquid Lip Balm and Glitterati Lip Balm
- Highlight the unique benefits and formulas with clean, easy-to-read bullet points
- Create a cohesive design language that mirrors modern beauty email marketing
- Drive users to browse or purchase through a prominent “Shop the Collection” CTA
- Demonstrate a professional, retail-ready launch email suitable for small businesses and indie brands
- Lead with strong visual branding using a rainbow border and navy heart logo to immediately establish brand personality
- Use a warm, welcoming headline (“Welcome to BalmBomb’s Inaugural Launch”) to position this as a milestone announcement
- Break content into clearly defined product blocks so each balm receives its own spotlight and visual focus
- Pair product renderings with benefit-driven bullet points to emulate high-performing beauty industry layouts
- Keep copy concise and sensory (e.g., “soothing protection,” “light feel,” “long lasting sparkle”) to mirror cosmetics marketing tone
- Center the CTA in a wide, navy button to improve click-through visibility and mimic real consumer email norms
- Eye-catching rainbow header with repeated logotype for immediate brand recognition
- Bold central logo and tagline (“Unleash Your Beauty Explosion”) serving as an anchor for the brand identity
- Clean two-product layout, each section introduced with a small brand icon for continuity
- Custom product renderings created in Illustrator to give the brand a unique visual presence
- Balanced white space and centered alignment for a modern, high-end beauty email look
- Short, benefit-focused bullet points that highlight usability and product features
Companion SMS
This mock SMS blast was designed as an abandoned-cart reminder for a direct-to-consumer beauty brand, emphasizing urgency, personalization, and brand voice. The goal was to demonstrate how visual MMS combined with concise, conversational copy can re-engage users who have shown purchase intent and push them toward conversion. The message uses scarcity framing, a playful tone aligned with the brand identity, and a clear call to action to reflect best practices in SMS marketing while remaining compliant, scannable, and optimized for mobile-first audiences.
- Uses urgency and scarcity framing to encourage quick conversion” framing
- Maintains a playful, brand-aligned tone while remaining clear and action-oriented
- Includes a strong, singular call to action optimized for tap-through
